Enhancing the Growth potential of coastal tourism concentration through an innovative, green and inclusive mobilisation of Med area local assets


The project aims at providing all the stakeholders involved in tourism development in delicate coastal areas of MED  with an Observatory and DSS that help: -to identify the assets on which policy maker should take steps to stimulate the growth of tourism -to identify the challenges that global changes pose to the development of these assets -to design innovative policies that render these areas competitive on the global tourism market, yet satisfying the sustainable tourism criteria.

The core of the Observatory (and DSS) is an Database with a strong regional dimension that, rather than gather new  statistical information, efficiently uses already existing data and generates intelligent and highly operational indicators of Competitiveness and Sustainability of tourism in the medium and long term. A model will be developed to extrapolate the tourism development potentials in the future taking into account the global changes, such as climate change and the shift of the economic barycenter to the South and the East, that afflict these potentials. Last but not least, also by implementing a limited number of strategies designed through the DSS in the countries that are involved in the project, a number of practical and easily generable guidelines for competitive and sustainable tourism development strategies for the MED area will be delivered.


  • The MED Area continues to be a privileged area in terms of international tourism development. However, the competitiveness of its destinations as well as the sustainability of tourism development might be compromised by a number of global changes that affect society, economy, demography, climate, and hence tourism in the area;
  •  It is sufficient to make a better use of existing information sources, in the future embracing an open data/big data approach;
  • Intensive and creative stakeholder involvement in private and public policy making, preferably following the quadruple helix concept, is essential for the eventual success that these integrative, multi-sectorIal and innovative policies have for tourism development, and thus for social and economic development of the MED region.


  • DATABASE AND MAPS OF TOURISM POTENTIAL(AVAILABLE HERE) Collection of information (Eurostat, ESPON, 2000-2010 NUTS 2 level) about anthropic, economic, environmental, institutional and social factors (i.e. assets), and about real GDP growth and tourism flows (i.e. outcomes). The series of maps produced describe the spatial distribution and the dynamics of assets and outcomes across the relevant Mediterranean territories. The basic philosophy was to do more with existing statistical information by combining them in an integrative and innovative manner.
  • ANALYSIS OF TOURISM DEVELOPMENT POTENTIAL BASED ON MED DESTINATIONS Investing on tourism represents an opportunity for regional growth. Tourism potential is fully exploited when associated to adequate pre-existing economic infrastructures, since the presence of agglomeration economies associated to natural and anthropic territorial resources is recognized as a fundamental characteristic to stimulate growth. Territorial specificities are considered through the analysis of case studies in each partner country.
  • MEASUREMENT OF THE SENSITIVITY OF THE COMPETITIVENESS AND SUSTAINABILITY OF TOURISM TO GLOBAL CHANGES (AVAILABLE HERE) Measurementthrough new indicators able to describe the emerging phenomena affecting Med-destinations: Education, Change of values and lifestyles, Changing work patterns, Population trends, Urbanization, Shift of economic barycenterto the South and East, Deregulation/liberalizationof international trade, Population migrations, ICT technologies usage,and Climate change. These fundamental changes will have a huge impact on the competitiveness and the sustainability of tourism destinations, and understanding them better will help the tourism industry and policy makers to enhance the potentials that regional capital offers them for tourism development even further, as well as toreduce the risksthat some of these changes pose for tourism development.
  • SMART PACKAGES OF TOURISM POLICIES BASED ON THE CONCRETE NEEDS OF THE STAKEHOLDERS INVOLVED IN TOURISM DEVELOPMENT Possible operational answers useful to mobilize territorial assets supporting the TT industry. These responses are: contextualized specifically for the MED area, “innovative, green and inclusive” (EU2020 Strategy), identified on the basis of Socio-demographic trends, Economic trends, Political trends, Environment-Resources-Energy Trends, Changes in Technology, and shared with stakeholders. Part of the prototype of the DSS that helps policy makers and entrepreneurs involved in tourism development make inclusive and sound strategic decisions regarding destinations.


  • The results of the Identifier of Potential Tourism Growth (IPTG) econometric model have shown that some of the proposed indicators of the territorial assets attractiveness could be improved through a more efficient transnational system of statistical data sharing. Furthermore, the competent governmental authorities have not yet adopted an appropriate operational tool (such as the prototype of the DSS designed by the project) able to support an integrated, multi-disciplinary and multi-level tourism development of MED regions.


  • The participatory phases of finalization of the prototype of the Decision Support System (DSS) by the project partners has clearly pointed out the pivotal need to enhance capacity building and readiness of public policy makers as well as of private stakeholders that are directly or indirectly involved in the tourism sector. This would allow them to cope with the challenge to strengthen the competitiveness and the attractiveness of tourism destination sites in the MED Program area, while taking into account the new globalized trends, challenges and scenarios of tourism economies.


  • Crossing of information with CORINTHOS for the elaboration of the National Blue economy maps such as: Potentiality for coastal growth; Diversification of the touristic offer; Synergies among tourism and fisheries or other sectors (existing experiences).
  • Cluster approach of these 2 two projects regarding: Obstacles and risks to ensure a sustainable development of the tourism sector ; Ensure both environmental sustainability & econòmic viability within marine and costal tourism Legislative framework.
  • Connections were also established with FishMPABlue & NEMO regarding the environmental and anthropic capitals and their influence of tourism flows (e.g. road infrastructures, cultural heritage, climate diversity, etc.)


Any institution that is willing to capitalise the Tourmedassets results and outputs in a new project proposal to submit in the  Interreg MED programme first call for modular projects please contact Mr Nicola Camatti of the University of Venice Ca' Foscari - Department of Economics: email: nicola.camatti@unive.it